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How it works

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Voice Cloning AI Scams

AI-generated voice sounds like someone from your family, crying for help, and it asks for money.

Imposters use fear and urgency.

Set up a code word to verify who is really calling, with one simple question: What's our code word?

Can you spot an AI-generated voice?

Two voice messages, thirty seconds.

Give it a shot

Code Word Guide

Text messages can be faked. Voices can be cloned with modern AI tools.

A code word gives your family one simple question to check identity of a caller.

+1 (213) 555-0147

Hi mom. I crashed the car. I'm ok, but my phone broke. The other driver will call the police unless I pay $1,500 for the damage today. Please send it to (213) 555-0147.

What's our code word?

FBI advice

“Create a secret word or phrase with your family to verify their identity.”

Internet Crime Complaint Center, PSA I-120324-PSA

ScamReflex walks you through choosing one together and practicing it.

Start Code Word Guide

A code word stops family imposter scams. There are dozens of other types.

Scams reach almost everyone now

They arrive by text, by email and by phone, in dozens of shapes.

Impostor scams were the most reported fraud for the ninth year running: more than 1 million reports last year, and $3.5 billion reported lost.

Federal Trade Commission, 2025 data

Almost every one of them does the same four things.

The four signs of a scam, Federal Trade Commission

The story changes every time. These four signs do not. Subscribe to get an interactive scam simulation every week.

How you build the reflex

Three simple steps.

  1. Get a scam simulation

    Read the message, follow the link, and explore a safe copy of a real scam.

  2. Notice the signs

    See what made it tricky and what to watch for.

  3. Answer questions

    A few quick questions help to build the reflex.

Scam simulation

People who practiced with repeated simulated phishing emails were far less likely to click the next one. After ten or more rounds of practice, the odds of clicking dropped by roughly two-thirds.

JAMA Network Open, 2019

Become a Host

Hosts invite members and follow how their scam practice is going.

Community and organization hosts can create custom scam awareness programs.

You get your own place to work from.

Dashboard

See who needs a nudge, when and on what.

  • What went out in the last three days
  • Practice scams still waiting, grouped by how long they have waited
  • One button to follow up

Members

Open any member to see every practice scam sent, and follow up where one is still open.

  • Every practice scam sent to each member
  • What is still open, and for how long
  • A ready message when someone needs a nudge

Programs

Create custom practice scams, and organize scam awareness programs.

  • A program for each group you look after
  • How many practice scams, and how long it runs